FOR VENEZUELA

As part of the New York Fashion Week, For Venezuela is an event that celebrates the power of fashion, and how it can be used to create awareness about a current situation that is affecting millions of people. And also used for such a good cause, as it is raising funds to help a country in crisis: Venezuela. This is a social event where people will go to appreciate fashion, while making a huge difference in a person’s life by just being there. 

Brand Identity, Art Direction, Look-book, Posters, Invitations, Merchandise, Video.


 
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In Venezuela, people fear the night, and the cops are not much help.

In Venezuela, people fear the night, and the cops are not much help.

Hospitals lack 80% of medicines.

Hospitals lack 80% of medicines.

As the country collapses, children are dying of hunger.

As the country collapses, children are dying of hunger.

Economic crisis has left many families unable to send their kids to school.

Economic crisis has left many families unable to send their kids to school.

Sick people are taking dog medicine because pharmacies are empty.

Sick people are taking dog medicine because pharmacies are empty.

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Basic services such as electricity and water are either rationed or unavailable.

Basic services such as electricity and water are either rationed or unavailable.

Venezuelans try to protect themselves. But adapting to insecurity means they are losing their freedom.

Venezuelans try to protect themselves. But adapting to insecurity means they are losing their freedom.

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THANK YOU -

MARÍA BETHANIA LÓPEZ